1. Introduction
Petuler ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our booking management platform.
By using Petuler, you consent to the data practices described in this policy. This policy is written for our launch markets: the United States, the United Kingdom, and Canada. It is intended to satisfy UK GDPR and the Data Protection Act 2018, Canada's PIPEDA (and applicable provincial laws), and US state privacy laws including the California Consumer Privacy Act as amended by the CPRA.
2. Information We Collect
2.1 Information You Provide
We collect information that you provide directly to us, including:
- Account Information: Name, email address, phone number, business details
- Payment Information: Billing address, payment method details (processed securely through third-party providers)
- Business Information: Business name, address, logo, branding preferences
- Booking Data: Customer names, contact information, pet details, booking dates
- Communication: Messages sent through our contact forms or support channels
- Dashboard assistant (when enabled):Questions you type and the assistant's replies may be stored so the conversation can continue across sessions. To answer you, we send relevant booking and business data to our configured AI provider as a processor; we do not use that content to train public models. Do not paste passwords, payment card numbers, or other highly sensitive data into the assistant.
2.2 Automatically Collected Information
When you use Petuler, we automatically collect certain information, including:
- Usage Data: Pages visited, features used, time spent on the platform
- Device Information: IP address, browser type, device type, operating system
- Cookies and Tracking: See our Cookie Policy for details
3. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our services
- Process transactions and send related information
- Send you technical notices, updates, and support messages
- Respond to your comments, questions, and requests
- Monitor and analyse trends, usage, and activities
- Detect, prevent, and address technical issues and fraud
- Comply with legal obligations
4. Legal Basis for Processing
We process your personal data based on the following legal grounds:
- Contract Performance: To fulfil our contract with you to provide the Service
- Legitimate Interests: To improve our services, prevent fraud, and ensure security
- Consent: Where you have given explicit consent (e.g., marketing communications)
- Legal Obligation: To comply with applicable laws and regulations
5. Data Sharing and Disclosure
We do not sell your personal information. We may share your information only in the following circumstances:
- Service Providers: With trusted third parties who assist in operating our platform (e.g., payment processors, hosting providers, and when the dashboard assistant is enabled, an AI inference provider under contract with appropriate data-protection terms)
- Legal Requirements: When required by law or to protect our rights and safety
- Business Transfers: In connection with a merger, acquisition, or sale of assets
- With Your Consent: When you have given explicit permission
All third-party service providers are required to maintain appropriate security measures and use your data only for the purposes we specify.
6. Data Retention
We retain your personal information for as long as necessary to:
- Provide you with our services
- Comply with legal obligations
- Resolve disputes and enforce our agreements
When you delete your account, we will delete or anonymise your personal data within 30 days, except where we are required to retain it for legal purposes.
7. Your Rights
Depending on where you live, you may have some or all of the following rights:
- United Kingdom: UK GDPR rights including access, rectification, erasure, restriction, portability, objection, and withdrawal of consent.
- Canada: PIPEDA rights to access and correct personal information we hold, and to challenge our compliance with the Act.
- United States: State privacy rights where they apply (for example California CCPA/CPRA: know, delete, correct, and opt out of sale or sharing of personal information). We do not sell personal information.
In practice we honour access, correction, deletion, and export requests for owner accounts from Settings → Privacy and data, or by email.
To exercise these rights, please contact us at privacy@petuler.com. We will respond within the time required by applicable law (typically 30 to 45 days).
8. Data Security
We implement appropriate technical and organisational measures to protect your personal data, including:
- Encryption of data in transit (HTTPS/TLS)
- Encryption of sensitive data at rest
- Regular security assessments and updates
- Access controls and authentication
- Secure hosting infrastructure
However, no method of transmission over the Internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
9. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. We ensure that appropriate safeguards are in place, such as:
- Standard Contractual Clauses and other legally recognised transfer mechanisms
- Adequacy decisions where applicable (including UK ICO-approved clauses for UK transfers)
- Other legally recognised transfer mechanisms
10. Children's Privacy
Petuler is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by:
- Posting the new policy on this page
- Updating the "Last updated" date
- Sending you an email notification (for significant changes)
Your continued use of the Service after changes constitutes acceptance of the updated policy.
12. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:
Email: privacy@petuler.com
Data Protection Officer: dpo@petuler.com
Address: Petuler — United States, United Kingdom, and Canada. A registered office address will be published here when the company is formed.
You may also lodge a complaint with a supervisory authority: the UK Information Commissioner's Office (ICO), the Office of the Privacy Commissioner of Canada, or your US state attorney general or privacy regulator, as applicable.